Scriptorium
Manuscripts

This is what I write: long pieces with sources, notes jotted down along the way, ideas still half-baked. About work, software, politics, how we reason and how often we do it out of habit. I don't write to make anyone agree. The Bottleneck is the series on how small businesses work.
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The first rung
AI now does the work people used to start with. In Italy the first rung was already missing, experienced people are turning into one-person departments and the gains go to a few. And when agents write the software, someone will still have to answer for it.
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I wanted to learn how to validate an idea. I built a tool instead of doing it.
I built GoSolo on my own, a tool that tested business ideas against Reddit discussions, and then I shut it down: what worked and what didn't.
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On autopilot
Many of our reactions are not decisions but reflexes learned in a context that no longer exists. How to notice them and get critical thinking back in the loop.
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AI does not need to wait, but we do
AI speeds up execution, not our attention: multitasking, interruptions and open tasks move the cost of the time saved onto the person.
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Documenting is not about understanding, it is about being able to choose
Every addition costs little now and a lot over time, and the cost is split between everyone. To remove something you first have to be able to describe it: without that, it is not a bad decision, it is a decision that never happens.
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We only digitize what has a deadline
Work with no name and no deadline blends into the day. Until we see it as a problem, we keep handling it the way we always have.
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Reading what customers write, without deciding it first
A cluster of 172 reviews, eleven categories and a precise score built on the mode: why grouping is not enough to understand what customers are writing.